Take a Tour TRAVELSPEAK Online Luxury Travel Publishing Platform Entering the TRAVELSPEAK website as a guest — Building publications with ‘The VAULTS’ , ‘Cover Manager’, ‘Layout Planner’ and ‘NEWS’ — Ready Mades - The convenient short cut to making a 24-page publication — The Publication Cart, Checkout and pre-publication follow-up — About ‘Tutorial’
Contents Welcome - entering the platform as a guest 3 Using the Header Bar - a quick reference guide 4 The VAULTS - How to select material from our archives 5 Cover Manager - Creating eye-catching publication covers 10 Layout Planner - entering the platform as a guest 12 NEWS from the Vaults - Topical news from our archives 14 Ready Mades - Select a ready-made 24-page publication 16 Pricing - No upfront charges and a simple pricing model 18 The Publication Cart - Fill your cart and ‘Send to Travelspeak’ 19 Finalising - One on one to delivery of order 21 Tutorial - A handy flow chart that takes you through module selection 22 Email Campaigns - Creating engaging client email bulletins 23 Contact Details 24
When you type ‘Welcome’ on the ‘Guest Area’ landing page of www.travelspeak.biz (also accessed via www.travelspeak.co.uk) you will enter our easy-to-navigate publishing platform designed to enable travel professionals to create beautiful, personalised and professional looking luxury travel publications easily, quickly and at an attractive cost. Welcome Type Welcome 3
The Header Bar is always visible wherever you are in the website (except when viewing Flipping Books which open in a separate window) enabling the user to quickly travel across platform when selecting material for a publication. The key components are: Using The Header Bar Search... - Use search to find specific material Home - Website landing page Tutorial - Learn how to plan a publication The VAULTS - Our archive of articles and showcases Cover Manager - Our library of eye-catching covers Layout Planner - Select layouts for personalised pages NEWS - Include ‘Breaking News’ short stories Ready Mades - Select a pre-designed 24-page magazine Publication Cart - Click to view selected modules 4
The heart of TRAVELSPEAK is the VAULTS, which can be found on the header bar after ‘Tutorial’ . The VAULTS is your ‘one-stop’ shop to a world of travel and lifestyle articles to fill your client consumer publications including to destination, experiential and showcase articles... The VAULTS Select your VAULTS material from our growing menu of ‘Collections’ 5
When you select from the VAULTS Collections menu a ‘shop’ page will open showing a brief overview of the Collection together with a link to view a flipping book of the complete collection. There are already 20 collections live on the platform covering Destinations, Experiential, Showcases, and Group Collections (Hotel & Cruise Brands). Why not explore... View a VAULTS Collection Choose a ‘Collection’ Click cover or button to open the flipping book of ANY Collection 6
The online flipping book experience is very similar to reading a physical publication and is an important part of the TRAVELSPEAK digital publishing experience for those subscribers requiring their own digital publications. For those requiring both digital and physical print versions will get a generous 50% discount on the digital version (see ‘Pricing’). Collection Booklets On the ‘Contents’ pages you can fast forward to a preferred ‘module’ by clicking the page image or title 7
Each item featured in the contents section of any ‘Collection’ is referred to as a ‘module’. Think of modules as items you add to your ‘Publication’ basket to build the pages of your publication. In this example we are using the ‘Tuscany’ module from ‘Regions of Italy’ Collection. View ‘Modules’ ‘Regions of Italy’ is a 10-page feature. You will be able to reduce the length if required when finalising (see page 21) 8
To add our example ‘Tuscany’ module for use in your publication return to the ‘Regions of Italy’ Collection ‘Shop’ page (Please note that Flipping booklets always open in a separate window). Scroll down to the ‘Tuscany’ module box. Hover over image and click ‘Add to Publication’. ‘Tuscany’ is now added to your publication cart. Repeat module selection from the various collections in The VAULTS as required. Adding ‘Modules’ To add ‘Tuscany’ hover over module box and click ‘Add to Publication’ button Build your content by repeating collection and module selections as required. 9
Cover Manager sits on the website top bar next to The VAULTS. Cover Manager is made up of cover image galleries, available from a drop down menu, and like the collections in the VAULTS will open a ‘shop’ page (our example shows ‘Beach’ Collection) with image modules and a link to a flipping booklet featuring the images as well as some layout suggestions... Cover Manager Click cover or button to open the flipping book of ANY Cover Manager Collection 10
To assist your selection and front cover style use our online booklets to find the perfect ’WOW’ image for your publication. To add to your publication follow the same procedure as with The VAULTS. Also, if you see a particular cover treatment, make a note of its location, and we can discuss this after we have received your ‘Publication ‘ cart. Cover Booklets Original image Examples of cover layouts (Masthead and headlines). Some cover images can also be used for front to back cover treatments 11
Layout Planner sits on the website top bar next to Cover Manager. Layout Planner offers a choice of page layouts for the Introduction 2-Page Section (Editor’s column/contents/news) of a publication as well as layout options for the Outer Back Page and Single & Double Interior Page Sections - including suggested full and part page sizes for advertisers. Layout Planner 12
The range of Introduction 2-Page Section templates feature all the components needed to give your publication a professional yet personalised feel and incorporates key components: Editor’s Column - Contents - Breaking News - Staff profiles - Advertising panels (if required) Introduction 2-Page Layout Examples Template 1 Left- Editor’s Column & Contents Right - 3 x Breaking News & Staff profile Template 2 Left- Editor’s Column SOLUS Right - 4 x Breaking News & Contents 13
NEWS (from the VAULTS) sits on the website top bar next to The VAULTS. Cover Manager is made up of cover image galleries, available from a drop down menu, and like the collections in the VAULTS will open a ‘shop’ page (our example shows ‘Beach’ Collection) with image modules and a link to a flipping booklet featuring the images as well as some layout suggestions... NEWS from the VAULTS Click cover or button to open the flipping book of ANY Cover Manager Collection 14
Our NEWS archive offers a useful selection of Breaking NEWS short stories from the various collections in The VAULTS. We prepare these news items for regular bulletins to our subscribers for their own interest and for use in their own publications. If you like a particular story just click ‘Add to Publication’ below the story and it will be added to your Publication Cart. We are also available to plan Email campaigns using Mailchimp. Call us on +44 (0)208 944 6050 for further details. Use NEWS stories in your publications and email campaigns 15
Ready Mades is the place to go if you want a quick route to a finished 24-page publication! Using our ‘Classic’ format we have created both seasonal and product-focused publications. This growing selection will be updated on a regular basis offering a choice of 20/30 pre-designed magazines by the end of 2023. Each Ready Made comes with its special selection of covers. Ready Mades Click UK or US version button to open the flipping book of a READY MADE 24-page magazine 16
The drop down menu on the Ready Mades shop page takes you to an easy to navigate overview of the specific publication, where you can view the entire publication as a flipping book to review before hitting the ‘Add Publication to Cart’ button, where you will then have the option to select a preferred cover, outer back cover layout and write your editor’s column. View and order Ready Mades Booklets Glad you like your predesigned magazine! - Just click ‘Add Publication to Cart’ - You can then select a cover and back page layout... it’s so easy and we will finalise everything with you personally like price, print/online etc! 17
There is a very simple pricing model for TRAVELSPEAK magazine publications based firstly on design fees and, when required, physical print costs. We do not charge until we receive your written instructions to ‘Proceed to Print’ . For this reason our ‘Publication Cart’ has a ‘NIL’ value, however, subject to a minimum charge of £50.00 final prices start at £9 per page for digital ONLY. Pricing 18
The ‘Publication Cart’, like a shopping basket, contains all your module selections from The VAULTS, Cover Manager, Layout Planner, NEWS and Ready Mades. The progression of images above shows the process. When you press the ‘Send to Travelspeak’ button you will be taken to a page where you will complete your contact details... The ‘Publication Cart’ Click cart icon to view quick view of ‘Cart’ (shown left) Click ‘View Cart’ to proceed to the ‘Publication Cart’, where you can review selections before hitting the button ‘Send to Travelspeak’ ‘Send to Travelspeak’ Button 19
Once you have entered your contact details (shows as ‘Shipping details, on the platform checkout) against your ‘zero value’ order, you should also click free shipping on ‘Delivery method’ and then proceed to place order, at which point we will receive confirmation of your order and contact you to finalise your publication requirements by email/phone contact. ‘Zero Value’ Checkout 20
21 On receiving your order we will get in contact with you to confirm your requirements including any additional personalised elements so that we can produce a pagination, which will be supplied in Flipping Book format. It is at this point we will be able to confirm your costs based on our simple pricing model. We will then issue your invoice and indicate turnaround times depending on digital/print requirements. Personalised components of a publication which we will assist in producing can include: Editor’s column on opening pages - Your own NEWS stories, travel articles and staff profiles - Advertising supplied as print ready copy (see specifications in Page Layouts) . Finalising your bespoke publications
22 The ‘Tutorial’ page of the website explains both the three stage process of putting your publication together - VAULTS, Cover Manager and Personalisation together with a handy flowchart to take you through the creation of a 24-page magazine, a popular choice based on our classic format, which will costs from £216.00 for a digital version (see pricing). Tutorial
Let TRAVELSPEAK help you to design your email campaigns. We can create engaging content that references the modules in your magazines. Think of it as another way to increase both customer loyalty and potential selling opportunities. All you have to do is press the button to send... Want to know more - Contact Ugo on +44 (0)7957 363578 or ugo@travelspeak.co.uk Email Campaigns ...Let us help you with email campaigns... 23
I hope that this tour through the NEW TRAVELSPEAK luxury travel publishing platform has got you thinking about the wonderful publications that you might produce. Great journeys start with inspiration. I look forward to helping you to inspire those journeys. Let’s get creating... Ugo Baccanello Publishing Director Tel: +44 (0)7957 363578 Email: ugo@travelspeak.co.uk
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